Good design, a better world.

Encountering the Great Barrier Reef, The Daintree Rainforest and Lord Howe Island revealed to me nature’s beauty and efficiency. They inspired me to design a business that’s just as elegant and resourceful.

I was born and raised in Sydney, Australia. My parents were refugees who fled Vietnam in 1980’s. Despite an oppressive regime and the physical and psychological scars of war, they raised me to be curious and appreciative of the abundance of the natural world.

Dad was from an agricultural region in Central Vietnam and spent all his waking hours outdoors, growing vegetables and tending to our garden. Our annual family holidays to Queensland were precious memories and the highlight was a trip to Cairns and the Great Barrier Reef for the first time when I was eight. Mum and I also watched wildlife documentaries and read zoology books together. I wanted to be a marine biologist but ended up in business school instead.

When I finished University I went to Port Douglas (Cairns), visited the Daintree and then reef again as an adult. I was disturbed by how different it was from the reef I remembered in my childhood. It was actually a trip to UNESCO World Heritage property Lord Howe Island that I heard stories of coral reef bleaching. Yet I also stories hope and restoration, learning from mistakes in the past, to bring species back from the brink of extinction and well-designed policies that balanced conservation with ecotourism.

I believe high impact research and communication are key to change. My aim is to use what i do know to support those on the frontlines, and connect culture makers and change makers. I hope to use ky brief time on earth to support environmental researchers, explorers, photographers and other change makers. The public trust brands and I believe it’s our responsibility to influence change for better by all means possible.

— Kitty, Founder.